Parasite talks of class conflict. So does Paatal Lok.
TikTok, coming straight out of a theoretically classless society, knows exactly how to cater to the interests of those classes and castes that urban middle class India simply does not relate to. And it wins so hard, that it has been sending Indian judiciary into a tizzy with its crassness (yes, the culture and tastes of the "underbelly" and "underclass" are unpalatable to genteel India).
Instead of making content about class conflict, China makes a platform enabling content for the victims of class conflict. And it doesn't call the movies that the poor watch, B movies.
India kept talking about the bottom of the pyramid for decades. Babajobs tried to give them jobs, @[100063777711947:2048:Thinvent] tried to give them computers, others tried to give them education. Govinda gave them movies they enjoyed and identified with, all the while being shamed by the media that he was catering to the रिक्शा टाँगा audience. And now TikTok has given them a platform to create their own content and monetise it.
Not being a TikTok user, what I don't understand is - how do they keep the two worlds separate? The rich don't want to see the मुजरा of the poor. They are deeply offended. But I see rich urban kids on the platform too. How do they manage this miracle of isolation?
TikTok, coming straight out of a theoretically classless society, knows exactly how to cater to the interests of those classes and castes that urban middle class India simply does not relate to. And it wins so hard, that it has been sending Indian judiciary into a tizzy with its crassness (yes, the culture and tastes of the "underbelly" and "underclass" are unpalatable to genteel India).
Instead of making content about class conflict, China makes a platform enabling content for the victims of class conflict. And it doesn't call the movies that the poor watch, B movies.
India kept talking about the bottom of the pyramid for decades. Babajobs tried to give them jobs, @[100063777711947:2048:Thinvent] tried to give them computers, others tried to give them education. Govinda gave them movies they enjoyed and identified with, all the while being shamed by the media that he was catering to the रिक्शा टाँगा audience. And now TikTok has given them a platform to create their own content and monetise it.
Not being a TikTok user, what I don't understand is - how do they keep the two worlds separate? The rich don't want to see the मुजरा of the poor. They are deeply offended. But I see rich urban kids on the platform too. How do they manage this miracle of isolation?