All these performers like Rihanna and Jay Sean aren't just raising awareness for the western audience.

My kids only listen to such artists. They can't even name ten Hindi cinema performers when asked - not even the good ones like Nawazuddin.

When singers they listen to talk about an issue, they'll care.

Only problem is, my kids aren't on twitter. Which is a good thing. Even I'm not on twitter.

Sigh. Burst my silver lining bubble right there.