Just how is someone supposed to run a viable business with such volatility and decline in the exchange rate? Wish we had the luxury to shut shop and wait this out. The shocking thing is that no one even wants to talk about the exchange rate or the downturn. Earlier they gassed about $1=₹40, now they're gassing about a $5B economy. Gassing doesn't cost money. But operating a business, giving INR quotes with three months validity when the ₹ is in a free fall, costs a lot of money.