Spoke to an entrepreneur yesterday. Their product is validated. They're now scaling beyond word of mouth marketing. Some quotes:

I have never worked this hard in my life.

I can't keep going like this. I'll die. It's unsustainable for me.

In every assignment before this, I have been an overachiever and gotten great results without trying too hard.

I'm loving it.

We're getting such good response.

Nothing converts. It's just talk talk talk.

---

Welcome to the roller coaster that is startup life. I can only quote this couplet:

ये इश्क नहीं आसान बस इतना समझ लीजे
एक आग का दरिया है और डूब के जाना है